Privacy Policy

Last updated: November 2026

Shengmilo UK (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. Shengmilo UK is the UK online shop of Smilo Group Limited.

This Privacy Policy explains how www.shengmilo.co.uk collects, uses, stores and shares your personal data when you visit our website, contact us, create an account, place an order or otherwise use our services. It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who is responsible for your data

The data controller is:

Smilo Group Limited
Unit 909, Prosperity Millennia Plaza
663 King’s Road
Quarry Bay, Hong Kong

Email: support@shengmilo.co.uk

Personal data we collect

Depending on how you use our website, we may collect:

• Contact details – your name, email address, phone number and delivery address.
• Order details – the products you buy, billing details and your order history. Card details are handled by our payment providers; we never see or store your full card number.
• Account details – your login details and account preferences.
• Messages – anything you send us through our contact form, by email or through our chat assistant.
• Device and usage data – your browser type, IP address, operating system and how you use our website.
• Cookie data – see “Cookies” below.

How we use your data, and our legal basis

Under UK GDPR, we must have a lawful reason for each way we use your data:

• To process and deliver your order, handle returns and warranty claims, and answer your questions – because it’s necessary to carry out our contract with you.
• To keep records for tax and accounting – because the law requires it.
• To prevent fraud, keep our website secure and improve our products and services – because we have a legitimate interest in running a safe, reliable shop.
• To ask you for a review after your purchase – because we have a legitimate interest in hearing about your experience. You can opt out at any time.
• To send you marketing emails – only with your consent, or where you’ve bought from us before and haven’t opted out. Every marketing email has an unsubscribe link.

Who we share your data with

We only share your data with trusted service providers who help us run our shop, and only as much as they need. These include:

• Payment providers – to take payment securely, including Klarna and Clearpay if you choose to pay in instalments.
• Delivery and warehouse partners – to send your order from our UK warehouse and give you tracking updates.
• Website hosting and technical providers – to keep our website running.
• Email providers – to send order updates and, if you’ve agreed, our newsletter.
• Trustpilot – to send you an invitation to review your purchase.
• Analytics providers – to understand how our website is used.

We may also share data where the law requires it, for example with HMRC or the police. We never sell your personal data.

International transfers

Smilo Group Limited is based in Hong Kong, and some of our service providers are based outside the UK. This means your data may be processed outside the UK. Where this happens, we make sure it’s protected to UK standards – for example, by using the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or by using countries the UK has approved as having adequate protection.

Cookies

Our website uses cookies and similar technologies. Some are essential – for example, to keep items in your basket. Others help us understand how the website is used and improve it; we only use these with your consent, which you can give or withdraw through our cookie banner at any time.

You can also control or block cookies in your browser settings. If you block essential cookies, some parts of the website may not work properly.

How long we keep your data

• Order and payment records – 6 years from the end of the tax year of your purchase, as required by UK tax law.
• Your account – until you ask us to close it.
• Customer service messages – up to 3 years, so we can help with warranty claims.
• Marketing data – until you unsubscribe.

Your rights

Under UK GDPR, you have the right to:

• Ask for a copy of the personal data we hold about you.
• Ask us to correct data that’s wrong or incomplete.
• Ask us to delete your data.
• Ask us to restrict how we use your data, or object to us using it.
• Ask us to send your data to another company in a commonly used format.
• Withdraw your consent at any time, where we rely on consent.

To use any of these rights, email support@shengmilo.co.uk. It’s free, and we’ll reply within one month.

How to complain

If you’re unhappy with how we’ve handled your data, please contact us first and we’ll do our best to put it right. You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk or on 0303 123 1113.

Links to other websites

Our website may link to other websites. We’re not responsible for their privacy practices or content, so please read their privacy policies.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.

Contact us

If you have any questions about this Privacy Policy or your personal data, please get in touch:

Smilo Group Limited
Unit 909, Prosperity Millennia Plaza
663 King’s Road
Quarry Bay, Hong Kong

Email: support@shengmilo.co.uk